What is the risk of surveying your customers?
You’ve decided to survey your customers? This is great news.
Engaging with customers is one of the most beneficial things you can do for your business, plus it’s risk free, right?
Well, actually it’s not 100% risk free.
We’ve all at some point received a survey which is ill-timed or too long and felt that the sender was just completely off kilter and weren’t thinking about us as individuals.
If I’m being honest, I’ve even sent out a survey which was waaaayyy too long and I learned my lesson very quickly to never do that again.
Asking your customers for feedback on your product or service is tricky. You need to ask the right questions for it to be valuable, however you also need to keep it on the right side of not asking too many questions or causing annoyance.
That being said. You can’t avoid annoying everyone, it’s just not possible. No matter how much time and effort you put into creating what you think is the perfect survey – not too long, not too intrusive – there will always be someone who finds your survey both too long and too intrusive. It’s just the way it is. And that is the risk you take when surveying your customers
As long as you have put as much effort into creating a survey which they will enjoy, yes that’s possible, then the chances are you’ll get a decent response, and you’ll avoid annoying your customers in the process.
And what you’ll end up with is valuable feedback from your customers about why they value your product or service, and how you can retain them as loyal customers. Or something like that, it depends what you want to know.
If you want to survey your customers but you're not sure where to start, get in touch and we'll be happy to walk you through it.