Dec 1, 2022

It’s a question that any business, no matter its size, will most likely ask at some point.

“Where are all our new customers and how do we find them?”

The first thing to ask yourself is this: “Who is it that I want to attract?”

And then you want to ask:

• Who is my perfect customer?
• What matters to them?
• What drives them?
• What challenges are they experiencing that I have the solution for?
• Are any of my existing customers my perfect customer? If so, what are their key traits?
• Are any of my existing customers not particularly appealing and, actually, I’d quite like to not have any more customers like them!?
• Without knowing who it is that you want to attract, and perhaps not attract, you might as well just stand in the middle of a large crowd, shout out a random name and see if anyone responds.

A lot of time and energy can be wasted trying to attract the perfect customer with too broad an approach. AKA the ‘scattergun’ approach.

You know the one, where you throw as much out there as possible in the hope that someone hears it and thinks “Oooh I think they’re talking to me!”.

We’ve all experienced that type of marketing tactic at some point, and we all know that it doesn’t hit the mark, because it’s not personalised, and we feel that it’s not talking to us directly, and it’s just a bit lazy.

Even so-called personalised, automated emails feel impersonal because we know that the bulk of the email is generic, and they’ve just auto filled our names to make it seem like it’s come from a real person direct to us.

Where to start? Start with you.

If you’re trying to work out how to attract your perfect customer and how you're going to connect with them, a good place to start is to think about yourself as a customer and how you like to be contacted and communicated with.

Do you prefer a phone call? Do you like a truly personalised email which demonstrates that some thought has gone into their reason for contacting you? Do you like to do your own research before committing?

You can learn a lot from your own behaviours and preferences so it’s good to consider that your target audience may also be influenced in the same way as you. And it's a good place to start if you're really unsure as to who your target customer is.

By getting into the mindset of your target customers, identifying what’s important to them and what their challenges are, you will be much more likely to have greater success when it comes to engaging with them and getting them interested in finding out more about your product or service.

If that sounds like something you think would benefit you, drop us an email and book a free 30 minute, no obligation consultation. We look forward to hearing from you.